Located in Philadelphia, the Science History Institute is dedicated to preserving and promoting the history of science through its library, museum, archive, research center, and conference facilities. We were tasked with developing a more versatile and cohesive graphic identity. While retaining the original logomark, the rebrand introduced updated typefaces, custom in-house fonts, a refined color palette, and a comprehensive visual system. The result is a highly functional and adaptable brand that supports the Institute’s diverse programming and mission.