The University of Pennsylvania’s Sustainability Office (Penn Sustainability) launched the Climate and Sustainability Action Plan 4.0 (CSAP4) to guide its sustainability initiatives over the next five years. This project involved developing a new graphic identity for the Climate Plan documents and related collateral, designed to align seamlessly with both the University and Penn Sustainability brands. A gridded, linear graphic—drawing inspiration from the University’s seal—was created as a central design element, along with supporting visuals. The result is a flexible system that supports both visually compelling reports and collateral, as well as practical in-house templates.