Since 2004, Loop has been a go-to destination for Philadelphia’s knitting and crochet community, known for its quality, expertise and welcoming spirit. WFGD refreshed the brand with a simple, elegant typographic identity balanced by bright, playful graphics inspired by loops of yarn. The new identity extends across packaging for Loop’s own line of yarn—available in 40 hand-dyed colors—as well as promotional and retail materials for both the in-store and online.