To commemorate 110 years since its groundbreaking, the historic HOTEL DU PONT unveiled a refreshed brand identity. In close collaboration with hotel leadership, PM Hotel Group, and Foxglove Communications, we developed a visual system that reflects the hotel’s modern sensibility, luxurious amenities, and approachable elegance. The new design draws inspiration from the building’s architectural details, the grandeur of its interiors, and its rich legacy. Updates include a refined version of the original legacy logo, a suite of complementary submarks, and a range of branded hotel collateral.